Frequently Asked Questions

Your Questions, Answered

Our mission is to make finding the resources you need easy. Explore these frequently asked questions to learn more about the Foundation and our unique directory of services for seniors, including how to use our website to find resources and what you need to know about listing your business within the directory. Need something else? You can contact us anytime.

About Love Thy Neighbor Foundation

The Love Thy Neighbor Foundation (LTNF) is a public education campaign that serves over 165,000 older adults and caregivers who live in Milwaukee County and surrounding areas.

Our website acts as a resource hub, addressing, educating and coordinating information to provide options for older adults and caregivers so they can make informed decisions about their next stage in life. Resources include financial planning, in-home care, health care, home maintenance, legal help, veterans benefits and much more.

Free workshops have also been provided to attendees in the past.

The Love Thy Neighbor Foundation is a registered 501(c)(3) charitable organization. All donations, grants and sponsorships go toward supporting our mission. This includes free workshops, directory support and maintenance, administration and marketing costs.

If you’d like to donate to or sponsor the Foundation, reach out to us at 414-562-6666.


EIN: 81-2498305
Financial documents are available upon request; please contact 414-562-6666 or

LTNF is currently run by the Founder and Web Administrator, with assistance from community volunteers and organizations.

For individuals seeking to donate to the Love Thy Neighbor Foundation: Follow this link to make a secure, tax deductible donation via PayPal. You can also contact us or call 414-562-6666. For individuals interested in volunteering with the Love Thy Neighbor Foundation: Please visit our volunteer page to learn more about volunteer opportunities and get involved. For organizations seeking to sponsor the Love Thy Neighbor Foundation: Please call 414-562-6666 to discuss opportunities and options.

About the Love Thy Neighbor Directory

The Love Thy Neighbor Directory is an online collection of resources to help seniors and caregivers age in place or transition out of the home. It consists of listings by businesses and organizations that serve parts of the Greater Milwaukee area.

Each page has a search bar that allows you to find services. Resources are divided into the following categories:

Home Services: Resources to help seniors maintain their homes; includes businesses that specialize in home modifications to adapt a dwelling meeting any accessibility needs.

Personal Services: Resources that help make aging-in-place easier, including transportation, grooming and in-home services.

Health & Medical Services: This includes care management, in-home health, visiting physicians, nurses, physical and occupational therapy, etc..”

Legal & Financial Services: Attorneys and organizations offer services such as estate planning, elder law and financial assistance.

Work & Activities: Learning, volunteer, work and social opportunities for older adults, which can also include community living.

Relocation Services: Resources to help you downsize, sell your home or find a new home.

Resources: Local, state and federal agencies and organizations, as well as online senior resources.


No, the Love Thy Neighbor Directory is free for anyone to use.

No, you do not have to log in to use the directory. However, you will need to have an account to leave a review on a business or report an issue.

Listings contained in the Love Thy Neighbor Directory come from a variety of sources. They may be known national, state or local agencies; trusted nonprofits that serve our community; or businesses that have chosen to be included in the directory. Some listings are managed by the Love Thy Neighbor Foundation, while others are managed by the business or organization themselves (called “claimed listings”).

To leave a review on a business’s or organization’s listing, you must log in to the Love Thy Neighbor website. Search to navigate to the company’s listing, scroll to the “Rate us and Write a Review” section toward the bottom of the page, then complete your review and click “submit”. All review are subject to approval, so your review will not show up right a way.

We encourage people to first work with the listing company directly to resolve any issues. If the listing company is unresponsive or uncooperative, we encourage you to leave a review on the its listing then click the “Report Listing” button in the right hand column of the listing (you’ll have to be logged in to do this). This will alert Love Thy Neighbor staff to review and, if necessary, remove the listing from the directory. While we will not be able to issue refunds on behalf of the listing company, reviewing and reporting listings help prevent others from having a similar bad experience.

When you report a listing, Love Thy Neighbor is alerted and the listing is flagged in the site. That means we will review the listing, fix errors or contact the listing owner to fix errors. We may remove a listing if it has been reported multiple times and those reports are found to be valid or indicative of business practices that do not align with LTNF’s values.

About Listing Your Business or Service

You can easily add a new listing from navigation bar of the main site or within your account dashboard.

Add a Listing

  1. Click the “Add Listing” button.
  2. Log in to your account or create an account after submitting your listing.
  3. From there, you can add details about your business or use our Google “Fill-O-Bot” to automatically pull information about your business for you.
  4. Click “Save & Preview”.

Tips for Success

  • The more information you can provide, the better.
  • If appropriate, you can add your business to multiple categories.
  • If your business has multiple locations, we suggest you add them as separate listings under one account.
  • Think of tags as the terms people may search for to find your services. 

If you have any questions about creating, editing or enhancing your listing, please contact us.

When you find your business listing page, click the “Claim Now” link in the right hand column. A pop-up window will prompt you for verification details. This can be a photo of your business card a link to a social post, anything that can verify your connection with the business listed.

After verifying internally, you’ll be able to remove or edit your listing as you choose.

No, listing your business or organization within the Love Thy Neighbor Directory is free.

Verification and approval can take up to 5 business days.

If you’ve claimed your listing, log into your account dashboard and navigate to the Listings tab on the left hand side of the screen. Click on the three vertical dots next to a listing to bring up the option to edit it.

Listings that have been flagged by users are automatically removed from the Directory pending verification. If you have questions, please contact us or call 414-562-6666.

Accessible via the site header, your dashboard gives you basic analytic data on listing view, leads and reviews. It also allows you to manage, change and delete listings.

Other available features include:

Announcements: These let you communicate directly with users. They’re great for things like encouraging people to shop a sale, book an appointment or schedule a service by leading users to your website with a call to action. Announcements can be created within your directory dashboard, as well as turned on/off, edited, or deleted at any time.

Events: These can be created and managed within your directory dashboard and appear within the Love Thy Neighbor events calendar. Tickets are not managed within the Love Thy Neighbor Directory, however, you are able to link your event to a third party event management platform like Eventbrite or Facebook.

Coupons: These let you offer a dollar or percentage discount to LTNF directory users. They can be created within your directory dashboard, as well as turned on/off, edited and deleted. When creating a coupon, you can include a discount code, offer details and even set a start and end date for which it will be valid.

Ad Campaigns: Coming soon! With this feature, you’ll be able to boost your listings to give them increased visibility throughout the Love Thy Neighbor Directory.